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Write 7 pages thesis on the topic role of motivation in effective marketing activities.
Write 7 pages thesis on the topic role of motivation in effective marketing activities. “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The marketing process consists of so many techniques. The data collected through marketing research is classified into primary data and secondary data. Also based on the nature of the data collected it is again classified as quantitative and .qualitative data. Based on such marketing research studies, proper marketing techniques are designed and implemented. The parameters like motivation, self-concept, and memory can help you with effective marketing. In an effective marketing campaign identification of consumer motivating factors is as important as that of the marketing people. .
By the word ‘motive’, we mean something that leads a living organism into some kind of action. Qualitative research will help marketing people in identifying the consumer’s subconscious and discover deeply rooted motives for purchasing a product. “If you want to make things happen the ability to motivate yourself and others is a crucial skill. At work, home, and everywhere in between, people use motivation to get results. Motivation requires a delicate balance of communication, structure, and incentives” (John Wesley, 2007). Motivation can be of two types. intrinsic and extrinsic motivation. In intrinsic motivation, the activity carries its own reward. Playing cricket, solving mathematical problems, etc. are examples of intrinsic motivation. In extrinsic motivation, the activity carries an external reward. Working for a better grade, learning a skill for livelihood etc are examples of extrinsic motivation. .Both intrinsic and extrinsic motivation can be used as a weapon of ineffective marketing. Most of the youths are passionate about mobile phones with added facilities.
