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Write 8 page essay on the topic Gatwick Airport and Rabbit: Talk to Gatwick.Rabbit was given the responsibility of coming up with a holistic programme that would bring in different social networks and
Write 8 page essay on the topic Gatwick Airport and Rabbit: Talk to Gatwick.
Rabbit was given the responsibility of coming up with a holistic programme that would bring in different social networks and online tools. One of such would be a round the clock twitter support. This was due to the realization that limiting twitter communication to office hours will limit the effectiveness of its use to communicate with the customers (Duhe?, 2007: 78). This is especially because Gatwick operates on a 24 hours daily basis. There was a training programming that was aimed at training the operating staff on using twitter. The airport also displayed messages on the information screens persuading their passengers to twit Gatwick. The airport has multiple restaurants, retailers, and other facilities like lounges in the terminal. This made the senior management team to think of a way in which the customers will be able give instant feedback through their notebooks, laptops, or Smartphones while at the airport. This has led to the decision to link in with the already existing location review service Qype. They built Qype’s API in the restaurant and retailer sections of the airport website. The result of this is that everyone who logs into the website will be able to see other people’s opinion on these sections of the airport. Messages were put on the information screens inviting passengers to review restaurants and retailers via Qype on their cell phones. The airport also uses a PR and travel blogger outreach campaign to convince their customers to give their feedback while at the airport regardless of the nature (Phillips, &. Young, 2009: 87). The company then uses the client review as actionable intelligence.