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Weekly Discussion: One of the analytics concepts that we did not discussed thoroughly in materials or lecture is that of usability o user friendliness. May be the best analytics suite is the one that
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The Covid-19 pandemic has led to changes in consumer behavior and has caused retailers to adjust their strategy in response. How has JCPenny responded to the pandemic and the changing consumer behavio
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Visit three internet retail outlets and evaluate them on the dimensions of internet retailer image discussed in the text. Are there other dimensions or components you might add? Explain. 2-3 pages
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Trigger Problem Recognition: Visit several general interest or entertainment websites that contain ads. Find and describe an ad that attempts to trigger problem recognition. How does it do this? Sup
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Preparing a professional memo (use a Microsoft Word free memo template of your choosing to prepare the case)Cases that are copied and pasted into the discussion area of the assignment will not be acce
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Create a blog using the Blog Feature on your chosen product or service to bring about awareness to your business.Include 400–500 words in your Blog that will bring about awareness to your business and
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MKT 324 Research Project Guidelines The purpose of this project is to review and apply the key concepts covered during the course. You will use the marketing research process to solve a marketing prob
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Describe why a multi-disciplinary team required to steer the development of a big data strategy.
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This week you will start your Final Case Assignment. This assignment is due at the end of Week 6. In your text, read CASE 6-1 Abercrombie sells Ashley push-up triangle bikini tops to tweens Using the
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A 300-word essay about sightseeing in your favorite city. Begin with an appropriate title. Introduce the topic in no more than 100 words End submission with a call to action that encourages the rea
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This week you will start your Final Case Assignment. This assignment is due at the end of Week 6. In your text, read CASE 6-1 Abercrombie sells Ashley push-up triangle bikini tops to tweens Using the
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One of the best examples of marketing is the advertising that happens during the Superbowl. This is the optimal time for companies to introduce new products and branding campaigns reaching more than 1
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Find and copy (or describe in detail) an ad that would appeal to one of the PRIZM segments presented in the textbook. Support your answer 1 Page
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Weekly Discussion: Neil Patel, a digital marketing pundit, has excellent articles in his blog. His approach to our topic is the one you heard me saying, Most people use the terms multi and omni-chann
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Peter is working on a _________ report to forecast sales.
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Hi, I need help to do the "Country manager simulation" for the international marketing course. I have attached the student manual. There are 6 rounds.
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David and Mary Newson earn a total $5,200 a month. They pay afterschool daycare for their 2 kids of $550 a month since they both work til 6pm. They mortgage is $1200 a month. Groceries is $500. They a
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MKT 324 XL Data Analyst Assignment 1 You have the necessary XL Data Analyst Files and are now ready to assignment. Also, you will be using this data in upcoming assignments, so please make sure you ke
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This is a weekly discussion. Please read the questions below and answer them accordingly to the professor's requirements. "Perhaps, the most important technical feature to learn in the course, is the
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Hershey recently created a line of upscale chocolates called "Cacao Reserve by Hershey's." The company created fancy packaging, priced the product at the high end and did little mass marketing for its
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Instructions Marketing Presentation For this assignment, you will be taking on the role of marketing manager for the organization that you researched that is attached. Within that role, you will nee
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Pick two stages in the household life cycle to use throughout this assignment. Describe how your marketing strategy for the following would differ depending on which group was your primary target mar
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Conduct a diffusion analysis and recommend appropriate strategies for the innovation shown in Illustration 7-10 (pg. 247). Be sure to address adopter categories. Support your work 2-3 pages
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Review the "Marketing Excellence: Coca-Cola" case study attached. In thinking about the great brand success Coca Cola has experienced, what do they need to think about in the future with respect to co
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Instructions Marketing Plan Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology
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In your text, read CASE 3-4 Clorox green works line (PAGE 449) Using the concepts and information in the preceding chapters, answer Questions 1-8 in relation to the case. Your paper should be 3-5 page
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Week 2 Assignment - Homework: Create Twitter and Snapchat PagesInstructions Create a Twitter page (if you do not have one already created). Post one message this week to bring awareness to the service
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In a minimum of 200 words, Review the "Marketing Excellence: The Ritz-Carlton" case study attached. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss ho
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In your text, read CASE 3-4 Clorox green works line (PAGE 449) Using the concepts and information in the preceding chapters, answer Questions 1-8 in relation to the case. Your paper should be 4-5 page
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How could knowledge of social stratifcation be used to develop marketing strategies for the following products/services? 1. Jeans 2. Home Security 3. Organic Milk 4. International Travel Be sure
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Describe additional values you feel could, or should be added to Figure 3-1. Describe the marketing implications of each.
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Instructions For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make
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Marketing Presentation and Video For this assignment, you will be taking on the role of marketing manager for the organization that you researched in Unit VI. Within that role, you will need to pres
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Chapter 2 of your text provides a seven-step procedure for analyzing a foreign market. Using this procedure, analyze your country as a market for A. a laptop in Japan B. Automobiles from Korea C. Su
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Do you anticipate any changes in your lifestyle in the next five years? What will cause these changes? What new products or brands will you consume because of these changes?
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Create a Facebook page (if you do not have a personal page). Post two messages this week to bring awareness to the service or product you have chosen.Make sure to include two hashtags with your postin
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In this course, you will focus your homework activities on one product or service of your choice. You will need to choose your product or service in time for submitting your first homework activity. M
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Perform a complete Design Thinking Facilitation 1- Choose a real customer first. Family members - Friends or your classmates could be selected. (You may be do this process in pairs, but self evaluate
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Review the "Marketing Excellence: Louis Vuitton" case study on p. 296 of your textbook. According to Interbrand, Louis Vuitton is ranked the 19th most powerful global brand. With this very important d
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Instructions Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses.
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Marketing Plan Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an exis
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Please refer to the attached file for details.
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1. what is the main objective of the article? 2. Explain your understanding of new product drivers discussed in the article. 3. Based on your knowledge of NPD, do you think those factors are relevant
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Amazon website audit. Please refer to the document attached for details.
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strategic-management-theory-and-practice-4th-edition-by-parnel
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AMAZON WEBSITE AUDIT. Please refer to the document attached for details.
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Instructions Supply Chain and Logistics Management Watch the following video (just over 11 minutes) by clicking on the link below: MacNeil/Lehrer Productions (Producer). (1999). Your computer, your wa
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Write a three-page essay on how your own ethics, as well as your work ethics, can directly relate to ethics in advertising as you perform your job responsibilities. Provide personal examples of how yo
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Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develop
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