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Complete 2 page APA formatted essay: K-Pop as a Genre II.The authors particularly curious about the girl group fever after having examined the visual codes and lyrics of popular modern Korean girl gro
Complete 2 page APA formatted essay: K-Pop as a Genre II.
The authors particularly curious about the girl group fever after having examined the visual codes and lyrics of popular modern Korean girl groups’ music. The authors have closely analyzed the videos and music of groups such as Girls’ Generation, Wonder Girls, T-ara, KARA. They also paid attention to the discourse surrounding the rise of these groups to popularity in Korea. Their aim was to deconstruct the idea that contemporary consumer society makes a radical break from the traditional, deeply rooted power structures.
The authors argue that a set of repetitive tropes in the studied marketing and media presentation of the Korean girl groups undercuts progressive ethos claims. They advance this argument through the demonstration that girl group lyrics and videos fall into three categories. Firstly, while girl groups can express desire in a fashion that potentially empowers, the viewer is interpreted as male. This expression of desire is supported by a feigned and coyness innocence, which returns power to men as evident in Gee and Oh of Girls’ Generation, Like The First Time of T-ara, and Mister of KARA.
Secondly, some songs and videos point towards exertion of female power. However, influence is achieved through recourse to the mighty force of feminine sexuality, which either embarrasses (AH of After School that adds the ridicule of an illegal relationship between student and teacher) or makes male people helpless (So Hot of The Wonder Girls) thereby projecting the message that the route to redressing power imbalance is narcissistic desirability. Lastly, some songs have video and lyrical narratives, which depict female solidarity in threatening men revenging against callous boyfriends (I Don’t Care of 2NE1, Irony and Tell Me of The Wonder Girls). However, in so doing, these songs and videos continue to foster the battle between sexes discourse.
The authors also contrast K-pop
