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How strong are competitive forces confronting Lululemon in market for the performance-based yoga and fitness apparel?

Case Assignments - Instruction

Follow these guidelines for case assignments for module 1

This case assignment provides an opportunity to improve youranalytical skills. Before you begin, make sure you’ve studied thematerials in the assigned chapters thoroughly because you need to applythose concepts to your case analysis. Your assignment should include thefollowing:

  • a. Title page
  • b. A table of content
  • c. Footnotes-you must link your analysis to the materials/concepts in the book. Footnotes must include page numbers.
  • d. The main body of the assignment should be 3 to 5 pages in lengthdouble-spaced. Use headings, sub-headings, bullets, etc. liberally forcleaner organization.

This is an open book assignment. Be sure that your analysis reflectsthe application of your knowledge of the assigned readings and anyadditional sources that you find necessary.


Read case # 3 (in your textbook) “Lululemon Athletica Inc." and Perform the following analysis:

  1. How strong are competitive forces confronting Lululemon in marketfor the performance-based yoga and fitness apparel? Perform the fiveforces analysis to support your answers.
  2. What does your strategic group map of the performance sports apparelindustry look like? Is Lululemon well positioned? Why or Why not?
  3. What are the Key Success Factors in this industry?

Chapter 3 of your text provides a detailed discussion of topics/toolsthat you would need to know in order to complete this assignment.

Save your work in Word (.doc). 


        Discussion Topic, Module 1

  • Are American CEOs overpaid?

Your comments must be substantive. Refrain from short postings suchas “I agree’, “it is a good idea”, etc. You must clearly explain yourposition. (around 250 words, save as Word (.doc) )

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