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I will pay for the following essay To Build a Strong Brand within the Fashion Industry: A Multiple Case Study Approach. The essay is to be 8 pages with three to five sources, with in-text citations an

I will pay for the following essay To Build a Strong Brand within the Fashion Industry: A Multiple Case Study Approach. The essay is to be 8 pages with three to five sources, with in-text citations and a reference page.

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The first branding tip is for a company to be focused and specific in order to be strong. Rather than attempting to be a renaissance firm, the brand should be focused and should be describable in one sentence. The company should also figure out the aspect that makes them special. It is essential to distinguish a company from its competitors by establishing their unique selling points. The company should make a list of these unique selling points and include them in their brand strategy. The company should also be authentic since customers can decipher phony brands very fast. Quality employees will also not want to work for a phony brand that cannot be trusted. Customers also respond to true personalities so the company founders and CEOs should take time to show their true side to the customers since they will respond better. The company should also attempt to understand their client if they wish to build a successful brand as this aids in catering to the customer. To do this, it is important to understand the customer through basic market research to figure out the people buying the products on sale. The company should also define the voice of the company that should not be controversial or offensive unless this is what the company is going for. However, it should not be overly professional and the same voice needs to be carried in the communications too. In addition, the company should be alive to social media as it is now an essential part in building a brand (Kendell, 2009: p49). It is a perfect way to communicate the brand, although the company should be careful not to post too much. Social media is a low cost way to get across to the young population who do not have a preferred brand yet. Significance of Building Successful fashion Brands Being successful in the fashion industry takes more than simply crafting beautiful designs. Success is a measure through sales made by the fashion house (Chadha &amp. Husband, 2006: p43). The easiest manner in which to sell fashion and clothing designs is via having a good brand. Brands like Zara, H&amp.M, Top Shop, and D&amp.G are iconic brands that convey an immediate message in relation to quality and style of their products. These brands, as well as Armani exchange, have worked hard in efforts to create distinctive brand identities. The brands mentioned have undergone careful nurturing to make sure that the use of their brand names delivers a powerful message to their clients. For this reason, it is easy to see the reason why brand is the single most significant asset in a fashion house, as well as the one that fashion houses are fastest to protect (Clifton &amp. Ahmad, 2008: p41). One way that a fashion company can build a successful brand is through getting a name that is easily searchable, catchy, unique, sums up the business, is not a registered name, and can stand the test of time (Finskud, 2009). For the latter, one example is Armani, which is attached to the founder and has managed to stand the test of time.

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