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TOPIC: GENERAL MOTORS Prompt:Explore the Topic and Use one of the three critical competencies discussed in “Brand Atlas Branding Made Visible” (Dynamics, Intelligence or Drive.) Using the con
TOPIC: GENERAL MOTORS
Prompt:
Explore the Topic and Use one of the three critical competencies discussed in “Brand Atlas Branding Made Visible” (Dynamics, Intelligence or Drive.) Using the concepts listed in each competency, take us step-by-step through the thought process behind branding a product idea. Incorporate multiple information resources with appropriate citations; and evaluate the relative merits of competing resources with respect to the concepts being discussed.
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