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QUESTION

TOPIC: GENERAL MOTORS   Prompt:Explore the Topic and Use one of the three critical competencies discussed in “Brand Atlas Branding Made Visible” (Dynamics, Intelligence or Drive.) Using the con

TOPIC: GENERAL MOTORS  

Prompt:

Explore the Topic and Use one of the three critical competencies discussed in “Brand Atlas Branding Made Visible” (Dynamics, Intelligence or Drive.) Using the concepts listed in each competency, take us step-by-step through the thought process behind branding a product idea.  Incorporate multiple information resources with appropriate citations; and evaluate the relative merits of competing resources with respect to the concepts being discussed.

INSTRUCTIONS:

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Book Title: Brand Atlas: Branding Intelligence Made VisibleAuthor(s): Wheeler and Katz
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want **** ******* to **** *** ********* **** will ** ** great ******************** ***** **** is ** prioritize **** is ******* *** ****** ** **** ****** ***** ******** **** ** ******* to ****** that *** ******* ** ** ***** ** is ****** ** ********** ***** ***** ** *** ***** strategies ******* *** **** thought ** it *** ** *** ***** *** ***** ** the name? ** it *** importance ** *** ***** name ** it *** **** ** *** ** ****** ** united ** *** ****** ****** **** **** kind ** questions falls ***** *** ************ ******** your product **** ***** *** ** **** ******* ** processes *** without ****** * key ************** and ************ them *** ***** important factors ***** *** left have ** adverse ****** ******* the ***** ******** ******* By agreeing ***** in ******* **** *** ******** **** ** **** ** communicate a * c d ** **** ************ ** ***** ** *** a ***** as ******* ** *** inclination ** ******* singular ************ ** the ****** *** ******** ******************* addition ** that ** to Ideate Ideate involves ********** *** ********** *** ***** ********** **** *** **** *********** what the product *** are truly in and the **** ** *********** **** *** want ** convey *** **** **** is ** **** ** **** *** *** ** **** to convey *** ******* ***** **** ***** strategies **** **** **** ***** *** *** ****** an ************ *** ***** **** ** start **** a blank ***** something **** *** *** * **** ** ******* ******** ** *** **** **** ***** ** try to ****** a *** ********* of **** ******** *** ** an example of a ******** **** **** **** **** ** ******** ********** is *** ****** ***** strategies ******* the *** ** positive *********** ***** **** ** the OnStar *** True ***** Or ********* ******** ** ** the case ** ****** company and ****** (Krista 2009) ** ** best to *** to find different strategies that **** ** **** to **** **** ***** ** ** **** ********* to search ** ********* brand ***** that **** be **** ** ******* ******** **** ***** point According ** ** ********** ** Harvard ******** ****** ** ****** that names **** **** *** ** ***** matching **** * ********* ********* **** details ** how *** **** ** ******** ** be **** and *** ******** ** your target marketRefiningThe ***** **** ** ******** ***** is ******* the ***** **** *** *** product image ** ******* *** ******** ***** ***** ******** *** * ***** **** for *** ******* ***** ******* **** get * chance ** share * new ***** that **** ** **** ** ********* a good **** **** * great **** ** * name can ** **** ** spark * train of thoughts **** will **** for ***** ******** ***** *** **** *** ******* of ***** **** *** ** ** **** ** ****** *** redefine *** ********** of *** ***** ***** in most cases * **** **** ****** ***** is better compared to *** ****** *** it’s evident *** ** *** ***** **** be **** to **** and ***** up a ***** definition ** *** brandSelect ******* ******* next **** ** ** ** **** to ****** * ******* ****** is ******* **** ** **** ***** ** is ****** ******** ** ** *** ** ***** or four ****** to **** ** and **** the ***** of the desired ********* *** ***** **** ****** ****** at *** ***** of *** list ********* to Hart (2016) **** of *** **** and ****** ***** ***** **** ********* ******* **** *** ****** ****** ** ******** *** ******* **** **** ** be revisited ***** **** ** ******* ** ***** ** *** *** different ***** ** **** circumstances there ** always * *** ***** that will ** **** ** meet ******** criteria and ********* *** ****** ** ****** one **** feels to ** **** ******* and **** ********************* * market *********** **** **** **** be developing * market ******** ******* ** settling *** a name a tagline a **** *** * domain name *** next step is ********** a ****** ******* ** ****** a language **** **** *** ** enhance ******* *** *** into *********** **** **** ***** messages For ******* for * ******* **** Freedom **** *** ***** **** **** *********** *** **** ***** ***** higher *** ******* * higher ************** ** ****** up with this **** ** information *** *** **** ** **** ** ****** * **** meaningful and **** ****** full ***** ******* one **** ****** the **** ******** **** ******** your ******* idea * **** *********** and to **** ** be **** ******** ****** 2000)VisualizeThe **** **** ** ** ********* Involves ******** * ********* **** or ******** As ** **** *** name the ******* *** the domain name *** next **** is to **** *** ****** ** image logo identify *** best *** is to **** ** ***** 10 ***** **** *** admire *** **** the **** from **** logo *** will get ** *********** to *** **** of the **** **** you ***** **** to ** *** **** design ****** be **** ** **** * ******* impression ** ***** the ******** *** ** ****** ** *********** ***** ***** * nice logo *** ** able ** communicate ***** *** credibilityLast but *** ***** *** last **** ** ** ******** this involves ********** *** transferring *** *** ******** ******** **** *** form *** ***** *** ******** to ** ********* ** ******* formats **** can ** used ** printing *** design *** ******* *** ***** ***** **** be * ***** ** * ********* *********************** * Branding *** ** the **** *********** ***** **** ** ************ *** ** *** a *** ******* ** ** existing ******* A ***** ***** *** be able ** transform **** business **** a ***** player **** * ***** ****** ******** **** ***** ** ******* * **** ***** ** **** *** ******* and ** ****** ** buy **** you *** *******

Click here to download attached files: Brand Atlas Branding Made Visible revised.doc
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