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Write a 8 pages paper on international business strategy of icebreaker. In most cases, many firms are moved from countries that are not industrialised to highly industrialised ones in terms of technol
Write a 8 pages paper on international business strategy of icebreaker. In most cases, many firms are moved from countries that are not industrialised to highly industrialised ones in terms of technology, infrastructural developments, jobs, wealth and more consumers. Jeremy Moon has a vision for his firm and that is the reason he thinks of expanding it to the Chinese Market.
The Chinese market is well industrialised with a lot of consumers, technologically developed and possesses a good market for his products. Industrialised countries experience rapid economic growth which opens an opportunity for one to expand their own business and increase productivity level. This is due to the presence of established markets that provide quality products and competitive prices. International business strategy is efficiently and effectively matching the strengths of a competitor in relation to the challenges and opportunities found in a certain market environment that is dispersed across borders. The international business strategy focuses on getting into foreign market through the use of structured meetings by the top management (Chhabra 1996).
Selling in China is a priority in that there is a ready market. Chinese network of fashion distribution was evolving, extensive and willing to experiment with western goods. This was a major advantage to Jeremy Moon where China is an industrialized country with ready consumers, good transport and communication facilities and improved technology. Good transport and communication enhance one to travel easily to the market. The passing of information will also be enhanced by the good communication facilities available in China. The technological advancement will enhance the production of quality products and services to the consumers. Good communication, advanced technology and transport facilities speed up the growth of business enterprises globally (Gregory & Marilyn 2004). There is the globalization of markets in China. as a result, there are more .and more goods and services offered on a large scale. This leads to having many consumers in the markets leading to higher sales. .
